joins The Drum Predictions 2021
Summary
Lessons from 2020: Continuing to drive campaign performance in 2021 While 2020 presented its share of challenges, it also showcased advertisers’ ability to be nimble in an ever-evolving digital ecosystem. Just because we’ve started a fresh new year, doesn’t mean advertisers can return to normal anytime soon. Consumers are changing: given the surge in content consumption around the world, however, there are plenty of opportunities for advertisers to capture the attention of their audiences across all channels — including emerging platforms like connected TV (CTV). In this session, DoubleVerify will highlight key insights and trends learned from 2020, and provide advice on exactly how advertisers can continue to drive campaign performance in 2021 through innovative and privacy-friendly solution How to Get the Most from Your Connected TV Buys in 2021 Over the past 12 months, consumption habits haven’t just surged, they’ve fundamentally shifted. All this, and more, provides a significant opportunity for advertisers, but it also raises a lot of challenges and conjecture, as well as demanding a razor-sharp approach to the channel.
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