LoopMe and Unity Launch Partnership to Increase Inventory, Deliver Advanced Creative and Optimize Outcomes for Brands
Summary
“Unity’s leadership within in-app gaming advertising and advanced creative capabilities -- including augmented reality and Mini Game creative -- paired with LoopMe’s in-flight optimization capabilities, data and attribution, will offer a one-stop-shop for brands and agencies to understand and drive business outcomes across screens.” As part of this collaboration, LoopMe and Unity clients can now leverage more engaging high-impact creative units for mobile in-app gaming, powered by LoopMes flagship product PurchaseLoop, which delivers against marketing goals like brand lift, purchase intent, online and offline sales and conversions. LoopMe will also provide augmented reality (AR) and playable ad experiences made with Unity, enabling advanced creative capabilities across screens. By leveraging AI to optimize media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together. The company is headquartered in the UK, with 11 global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine) and Hong Kong.
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