eMoney Announces General Availability of Incentive, a Financial Planning and Wellness Mobile App

▤ Summary

Following a successful beta program with six participating firms, Incentive is available now for use through retirement plan advisors. “Incentive is a valuable app for those who are looking to get started and stay on track with their finances, and it enables our advisors to service this broad and diverse audience in a scalable way. It combines great technology that engages the user, motivates them to add additional information, and provides direct access to one of our professional advisors when they desire.” The launch of Incentive comes at a time where Americans’ finances have been crowned the biggest stressor of 2020[1] amid the COVID-19 pandemic, according to a recent survey carried out by eMoney. The impact of this financial stress was also found to be far-reaching, affecting respondents’ overall mental, physical, and relationship health. More than 70,000 financial professionals across firms of all sizes use the eMoney platform to serve more than 4 million households throughout the U.S. For more information, please visit: www.emoneyadvisor.com.

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