Allocadia Delivers New Agile Budgeting Solution to Marketers
Summary
“Flexible budgets are essential, particularly in our uncertain economy, and our new agile budgeting functionality will ease the headaches marketers face when shifting marketing funds between teams, geographies and functional areas,” said Katherine Berry, Allocadia Co-Founder and Chief Product Officer. According to Carey Rutigliano, Director of Financial Planning and Analysis at Cloudera, Allocadia’s new budget reallocations functionality provides marketers with new and welcome agility. Learn more about how Allocadia enables marketers to simplify budget management processes and create investment agility for their organizations here. This gives marketers the ability to achieve operational excellence, drive greater performance, effectively measure ROI, and improve alignment with corporate goals. Companies like GE Healthcare, Unilever, Informatica, and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI.
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