Persado Adds Executive Leadership as Company Strengthens Position as AI-Powered Content Leader
Summary
“Global organizations are just beginning to realize how AI platforms can create outsized incremental business and brand value by improving the language they use to connect with different customer segments,” said Kher. Our next frontier of growth will be fueled by obsessively focusing on product innovation, industry-leading customer experiences, and unparalleled value creation.” As CMO, Heidersbach will lead all global marketing and communications functions. As highlighted in the recent Harvard Business Review article, How AI is Helping Companies Make Deeper Human Connections, “The companies that will capture a disproportionate share of digital growth and create sustainable competitive advantage are mobilizing and prioritizing investments they may have put on the back burner over the past few years.” “2020 proved, without a doubt, that the language and tone that businesses choose to communicate matters,” says Jason Heller, President at Persado. The Persado platform uses sophisticated AI, data science, computational linguistics, and machine learning to generate the perfect message by leveraging the world’s most advanced language knowledgebase of more than one million tagged and scored words and phrases. Companies can gain full visibility with quantifiable results and data-driven insights to identify the trends and language that wins every moment in the customer journey while ensuring the message always reinforces brand voice.
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