Shionogis Journey to Accelerated Business Insights | Veeva
Summary
I had the opportunity to speak with Dan Atkins, vice president of digital innovation at Shionogi, to learn how they selected, implemented, and adopted their data solution. There was a strong need to automate commercial analytics so that teams could eliminate repetitive work requiring laborious manual processes. Second Phase: Collaborated across regions to determine and agree upon the right key performance indicators (KPIs) to measure so they could compare activities and results in a standardized way. But we know that they are ready for us to use in the future.” As Shionogi shifted to a multichannel digital engagement strategy during COVID-19, Veeva Nitro enabled them to monitor outreach activities and adapt their approach based on business insights. Watch the session replay on the Veeva Commercial and Medical Summit resources page to learn more about Shionogi’s journey to accelerated business insights.