iSpot Acquires Ace Metrix
Summary
BELLEVUE, Wash. & LOS ANGELES--(BUSINESS WIRE)--iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The two companies have each built successful brand-direct businesses on their reputations as fast, accurate and actionable measurement platforms that utilize real-time ad detection at scale to gather the insights brands need to succeed in the fast-evolving TV industry. Through the acquisition of Ace, iSpot now has annual contracts with 500+ brands — including more than 50% of the Ad Age 100 and 96% of America’s TV networks — furthering its position as the always-on measurement platform of record for both programmers and advertisers. This deal creates a one-of-a-kind opportunity for cohesive ad measurement at all stages of the advertising life cycle.” “Coldwell Banker has trusted Ace Metrixs creative assessment solutions for critical data-driven decision making,” says Victoria Keichinger, the company’s VP Brand Marketing. “Were very excited about the bundled approach under iSpot as it will offer the marketplace an objective and subjective way to measure media and ad creative in one powerful platform."
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