Apple to make announcement ‘bigger and better’ than a new product
Summary
Apple is set to make an announcement that is "bigger and better" than a new product, according to a journalist who interviewed chief executive Tim Cook. CBS Gayle King spoke to the Apple boss in the wake of the companys ban on Parler, the app that has been used by Donald Trumps supporters and accused of helping to facilitate the violence in Washington, DC. Analyst Neil Cybart noted that such an announcement “makes sense” since the interview was conducted virtually but with Ms King sat in an Apple Store, vaccines “are certainly more important than new products”, and the company has offered to help with the pandemic in the past. Previous efforts have included the development of the Bluetooth contact-tracing technologies that allow phones to be used to track potential coronavirus exposures, and the design of special face masks for staff. Mr Cybart also noted that Ms King “is a big hitter for CBS” and that as such it is likely the interview would really be used to announce something significant.
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