Metadata.io Now Integrated with G2 Buyer Intent Data
Summary
These audiences are set up dynamically in Metadata, get tested in hundreds of campaigns and will refresh, saving marketers hours of manual work downloading and uploading static contact lists. Through machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs, Metadata’s platform generates demand from target accounts and converts them to customers much faster than legacy methods. Demand marketers from companies like Zoom, Pendo, Udacity, and Vonage have experienced as much as a 4.5X ROI in as little as 90 days using Metadata. 4 million monthly software buyers use the platform to connect with sellers they can trust, based on AI-driven insights and recommendations from the world’s largest B2B data cloud. G2 has shifted the focus to real customers, active buyers, and the increasingly innovative marketplace of B2B technology buying.
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