Matter Elevates Kitewheel’s Journey Above the Cloud(s)
Summary
Matter is spearheading a program for Kitewheel that includes comprehensive public relations support, brand and creative asset design, as well as strategic counsel to help strengthen its position and communicate its unique value in the highly competitive CX and marketing space. The Matter team will not only ignite an engaging customer program, it will also amplify Kitewheel’s media relations with rapid response, expert commentary, strategic news promotion and proactive, data-driven thought leadership. “Equally important, their genuine, straightforward approach to partnering with clients and the chemistry between our teams is fantastic, which is critical for a successful relationship.” Founded in Boston’s Innovation District in 2013, Kitewheel’s first-of-its-kind cloud-based journey hub pushes the boundaries of how the world’s leading B2C brands, technology OEMs and marketing agencies can deliver proactive and engaging customer experiences. The Kitewheel team chose Matter to develop its strategic narrative to cut through the CX and marketing space’s clutter by focusing on easing the pain points of the customer journey. “The proliferation of channels and touchpoints has made it more complicated – and important – than ever for brands to put the customer first,” said Jesse Ciccone, VP and Managing Director at Matter.