Whereoware Strengthens Digital Strategy and Campaign Services with Strategic Hire of Lynne DeRoché as Vice President Strategic Solutions
Summary
DeRoché will lead and mentor Whereoware’s media, creative, delivery, and digital strategy teams, responsible for rigorous strategic planning, data-driven digital roadmaps, continuous optimization, and measurable achievement of client acquisition, retention, and maximization goals. We’re thrilled to add an executive of Lynne’s caliber and experience to lead our team of strategists and marketers, activating 360-degree digital roadmaps to drive continuous growth for our clients in 2021,” said Whereoware CEO Michael Mathias. “As client advocates, our digital strategy, marketing, media, creative and technology execution teams partner to ensure that omnichannel campaign planning, execution, and performance solutions remain laser-focused on achieving client goals and meaningful business outcomes. I’m excited to join the team and build on the critical work we’re doing for our clients to drive smart growth through digital marketing strategy and activation,” said DeRoché. We specialize in successfully guiding brands through the ever-changing digital landscape, through customer acquisition, retention, and maximization; marketing optimization; and e-commerce solutions.