iQ Media Announces Partnership With Brandwatch’s Vizia to Create the Most Comprehensive Data Visualization Tool on the Market
Summary
Brandwatch looked to iQ Media to complement its social capabilities with real-time linear TV data insights, resulting in a comprehensive, cross-channel marketing intelligence tool for brands worldwide.The new Vizia platform will change this by acting as a central hub that brings together data from social media and TV channels and allows marketers to organize and distribute insights in a visual and intuitive way.“The new integration brings a world of earned and paid TV data into our Vizia platform, and allows brands to track their coverage across all territories in the US, to better understand its media value.”The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the worlds most admired brands and agencies to make insightful, data-driven business decisions.Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms.
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