New Google Search Features Healthcare Marketers Should Be Ready For
Summary
If you’re a digital marketing geek like us, you know the joy when a routine search returns a previously unseen feature that Google is testing. This latest iteration gives users easier access to relevant information (such as distance from locations) and actions such as directions and phone numbers. When clicking “View All,” we were taken to a page that featured a new set of options, more directly related to the type of location we were specifically interested in finding (an urgent care). Complete with pricing information, these options give the user a lot of convenience and meets patients right in the moment of decision making. Routinely searching for common keywords and terms yourself and checking the experience is a good way to make sure you’re keeping an eye on the ever-evolving SERP landscape.
Classifications
AskAI Classifications
LabelsLinked Companies
