Addressing the Financial and Reputational Impact of Trust in RCS Business-to-Consumer Messaging
Summary
The stakes are high for brands that are investing billions in an effort to create a relationship with consumers that are both virtual and uniquely personal. While RCS introduces a host of innovative interactive components like in-conversation video and image display, and call-to-action buttons that are critical to capturing consumers’ attention and creating a seamless experience—it also must establish trust at scale. RCS supports custom branding, logos and icons, which indicate to end users that they are communicating with a legitimate company. As part of the GSMA webinar, A Tale of Two Messages: Why businesses Can Count on RCS to Drive Consumer Trust and Engagement, iconectiv’s Chief Product Officer Michael O’Brien will explore the positive financial and reputational impact that RCS can have on a company’s business messaging strategy. Our cloud-based Software as a Service (SaaS) solutions span network and operations management, numbering, trusted communications and fraud prevention.