Abacus Data | Arts and culture during a pandemic and what will come next
Summary
In the past 20 years, new technologies have disrupted countless sectors, created entirely new industries, and fundamentally changed the way we live, work, and play. In an effort to limit the spread of the virus while maintaining much needed social connection, more Canadians have turned to technology to help them stay in touch with friends, family, and coworkers. There will be more hesitation when returning to other indoor activities like concerts, sports games, and interactive art experiences – the idea of jam-packed music festivals and night clubs will be a difficult sell as well. This means streaming services, online alternatives to live music and performances, and connecting with friends and family will continue to dominate for a while even after the pandemic is mostly behind us. We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.
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