Digital analytics firm Quantum Metric raises $200 million
Summary
(Reuters) - Quantum Metric, a startup that provides customer analytics and improvement tools for online businesses, said on Thursday it raised $200 million in its latest financing round, which values the firm at over $1 billion. A boom in online shopping due to coronavirus restrictions on traditional retail business has also led to a surge in investment for companies that provide support services for e-commerce firms. Quantum Metrics software can detect if a customer has "click rage" because a buy button on a site isnt working or report other issues to help the companies improve their websites or mobile apps and compete with the consumer expectations set by companies like Amazon, Mario Ciabarra, Founder and CEO of Quantum Metric told Reuters. He said Quantum Metric analyzes over 1 billion digital users every month. The funding will be used to improve Quantum Metrics own software product to make it easier to use and to grow its global footprint, said Ciabarra.
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