There is No One Way
Summary
For example, we recently reviewed a case where a parent was highly connected as an influencer in a community online group and had negative things to say about an orthodontic practice. Designing strategies to positively reach them as you are treating their children can increase referrals, gain awareness from other parents, and drive the orthodontic practice brand. There are many opportunities to bypass referring doctors, but we believe it’s still critical to work with them and have a strong marketing program that builds relationships on a continual basis. It is the glue that holds all the other areas together, providing a communication and outreach vehicle that encourages motivation and excitement long after a parent or patient leaves the office. A recognized expert on dental practice management and marketing, he has written 67 books and over 4,000 articles and regularly presents seminars in the U.S. and around the world.
Classifications
AskAI Classifications
LabelsLinked Companies
