A Market Hit: GPS Navigation Launched in Jordan by ARCO-TT
Summary
This follows the announcement earlier this year of the creation and release of NAVTEQ’s navigable database for Jordan, thanks to NAVTEQ’s joint agreement with King Abdullah II Design and Development Bureau (KADDB) which had in turn secured mapping rights for the country from the Royal Jordanian Geographic Center.As part of ARCO-TT’s strategy to ensure proper penetration in the local market place, a distribution agreement was signed with Telelink, a pioneering telecom device distributor and service provider in Jordan.The agreement will assist in implementing a solid and reliable distribution network throughout the Kingdom, ensuring availability of iNAV devices in all Telelink’s prime locations and many other points of sale.With this and NAVTEQs strong relationship with ARCO-TT, we are focused on enabling the successful adoption of mobile navigation in the Jordanian market," added Mr. Ghassan Freij, director, Sales & General Manager, Middle East & North Africa, NAVTEQ.The digital map, a first of it’s kind in Jordan, offers full coverage stretching from the elegance of Amman in the north to magnificent landscape of Wadi Rum and the coastal city of Aqaba in the South, the new map includes over 28,000 Km of Jordan’s expanding road network and, very importantly, over 13,000 of the Points of Interest (POIs) which are so key to navigation in this country.Moreover, additional regional maps can be purchased to facilitate navigation as drivers travel to neighboring countries.As part of ARCO-TT’s strategy to ensure proper penetration in the local market place, a distribution agreement was signed with Telelink, a pioneering telecom device distributor and service provider in Jordan.