MassRoots Announces Letter of Intent to Purchase Herbfluence’s Technology Platform
Summary
Terms of the closing are subject to standard due diligence and approval of the Definitive Agreement by the parties; for more information, please see the Company’s December 2020 Overview. “Influencer marketing remains one of the most effective forms of advertising today but often requires businesses to reach out to individual influencers to get pricing, obtain reviews from past clients, and schedule content – a time-consuming and frustrating process,” stated Isaac Dietrich, Chief Executive Officer of MassRoots. “Through the purchase of these Herbfluence assets, we believe our platform will make it easy for any business to schedule a top-tier influencer marketing campaign aimed at the tens of millions of cannabis consumers in the United States.” For more information, please see MassRoots’ Current Report on Form 8-K filed on December 29, 2020. This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections.