Five Strategies to Overcome Barriers to Physical Access | Veeva
Summary
Five Strategies to Overcome Barriers to Physical Access Veeva hosted a panel discussion with several pharmaceutical companies to understand how they’ve adapted to the new post-COVID reality. Russ Larson, an associate director of sales solutions from Merck, explained that his organization experiences a significant difference in the quality of provider conversations using virtual meetings. Rob Kauffman, AstraZeneca’s senior global business relationship manager, suggests incorporating role-playing into virtual sales tool training. With the widespread adoption of virtual meetings, geographic borders disappear, giving reps an expandable call deck to go deeper and further in their region. Take time to build a strong foundation for a virtual selling culture and ensure your business can maintain a competitive advantage within the market.