1,200 New Orleans Hospitality Workers Receive Cash Grants and Financial Coaching
Summary
Through PerkUp COVID Assistance Fund for Employees (PerkUp CAFE), hospitality workers at Hilton New Orleans Riverside, Hyatt Regency New Orleans, Windsor Court Hotel, BRG Hospitality, and Liberty’s Kitchen who have been laid off, furloughed, or experienced a reduction in hours will receive $200 a month for three months (for a total of $600) and free financial coaching through TrustPlus, Neighborhood Trust’s financial wellness benefit that helps workers make the most of every hard-earned paycheck, to help them navigate their most pressing financial needs. “With the PerkUp CAFE initiative, we have been able to extend critical financial assistance and counseling to all employees who have suffered economic hardship, even those employees who lost their jobs.” “The hotel and restaurant industry has been among the hardest hit by the pandemic, leaving too many workers making difficult financial choices,” Justine Zinkin, CEO, Neighborhood Trust. TrustPlus coaches will provide recipients with personalized advice on pressing financial challenges, like budgeting, savings, and credit card and student loan debt; guidance navigating COVID-19 related programs like unemployment, food assistance, and rent moratoriums; and ongoing support beyond the pandemic. A service of Neighborhood Trust, our coaches demystify personal finance with empathy, providing on-demand, one-on-one support and expert guidance via phone, video or text. Our unique approach blends human connection with action-oriented tools and workplace benefits to ease the burden of workers’ everyday money worries.