PicCollage, The Sticker-Happy Collaging App, Raises $2.3M In Seed Funding And Aims To Build Out Its Social Platform –
Summary
It lets users take the images they’ve so lovingly collected, remix them together, add stickers and text, and then upload to various social outlets again. While Polyvore users tend toward a clean, sophisticated aesthetic reminiscent of a shopping page in Elle magazine, PicCollage creations are crowded, fun, and cute. Looking on PicCollage’s homepage, you’ll find a whole lot of featured collages dedicated to One Direction and Demi Lovato’s 21st birthday. Co-founder Ching-Mei Chen said that although the team didn’t try to target any demographic in particular when they launched, they initially expected PicCollage to attract an older audience, including mothers and grandmothers, who would use the app to make vacation and family photo collages. Although young women make up the core base of their business, Chen said she does see PicCollage as an inspiration tool that is applicable beyond that demographic.