Whats Changed (and What Hasnt): The 2020 Blog Reader Survey Results
Summary
SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and global economy for years to come. Other frequently-mentioned struggles were familiar to us from previous surveys, showing us that the SEO industry still needs to address these issues, and that the Moz Blog can continue offering up content in response. We also received only a few responses along the lines of "keep your politics out of SEO", specifically referencing our Black Lives Matter support and our posts on diversity. The way readers want to consume those topics hasnt changed much at all in the last three years — the desire for actionable, tactical insights is as strong as ever, with the request for tools, tips, and techniques remaining at 80% of respondents. The answers to these questions show us that pivoting our content strategy in spring 2020 to address areas of concern was helpful for about a third of our readers, and probably contributed to the relevancy issue for the other two-thirds.
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