2021 Will Redefine the 21st Century, According to “Fjord Trends 2021” Report from Accenture Interactive
Summary
NEW YORK--(BUSINESS WIRE)--As the COVID-19 crisis redefines how economies and society as a whole function, human ingenuity has sparked a wave of innovation set to be the blueprint for the decades to come, according to a new report from Accenture (NYSE: ACN). “Fjord Trends 2021” — the fourteenth in a series of annual reports from Accenture Interactive’s global network of designers and creatives — found that organizations will have the opportunity to map out new territory as they embrace new strategies, services and experiences to meet evolving human needs. As a result, a brand new set of challenges has emerged for businesses: how to respond from operational as well as communication perspectives; how to meet consumers’ constantly changing expectations; and how to stretch their empathy — all while fighting for survival in a precarious economy. • Sweet teams are made of this: Those who work remotely now live at the office, which is having a huge effect on the reciprocal agreement between employer and employee and the many assumptions around it — such as who has final say over what people wear for a work-related video call in their own homes or whose responsibility it is to preserve home-workers’ right to privacy. • Liquid infrastructure: Because the way people acquire products and engage with services has been displaced, organizations have had to rethink the supply chain and the use of all their physical assets and focus on points of delight — such as the immediate gratification many took for granted in store — in the last few feet before purchase.