Business Intelligence Startup RJMetrics Raises $6.25M From Trinity Ventures For Ecommerce Boom –

Funding Rounds

▤ Summary

In the big new world of business intelligence, RJMetrics has found a market helping e-commerce companies easily analyze operations data and make smarter decisions as a result. Tableau Software, which is planning to IPO, along with GoodData, Domo and others have been successfully selling to big companies that need complex integrations to best analyze their own data. If an online retailer wants to analyze how colors of different types of hats are selling against each other, for example, a non-technical sales analyst at the company could go into RJMetrics and quickly create a visual explaining what’s happening. Then it makes a dashboard of data visuals available to the company, including key stats for transaction businesses, such as customer lifetime value, repeat purchase probability, and cohort analysis on database segments. And, since RJ enables all the data to be downloaded into excel, the analysts at the VC firms were able to do all of their own analysis on the front end of the investment process.

$ Funding

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Amount $6.5M Total raised
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Date May 15, 2013 Announcement date
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Investors Ozie Group LLC, Trinity Ventures Lead investors
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Company http://www.stitchdata.com Funded company

▥ Classifications

industries
No industries detected
applications
Business Intelligence

◇ AskAI Classifications

Labels
Data Integration Cloud ETL SaaS

▦ Linked Companies