Stories of Success from a Record-Breaking Black Friday 2020
Summary
For example, Adobe reports that on Cyber Monday, time-sensitive deals drove big traffic spikes between the hours of 7 p.m. and 11 p.m. PST, when rushed consumers spent $2.7 billion online. Pivotree clients leverage Holiday Readiness Services, such as Tuning, Load Testing, and Scaling, to ensure sites run smoothly, remain optimized for the ebb and flow of traffic, and have the infrastructure in place to rapidly address any potential issues. From a systems perspective, we coped with the load with no issues encountered – our performance testing and mitigating actions definitely paid off.” Experts from Pivotree and across the retail industry predicted Curbside – an extension of Buy Online Pickup In-Store (BOPIS) – would likely play a huge role in holiday shopping. Digital Commerce 360 explained, “With shoppers increasingly turning to omnichannel services to avoid crowds and shipping delays, curbside pickup continues to flourish amid the pandemic. The days after Christmas are often filled with even larger sales, as retailers clear out inventory and target consumers armed with gift cards and returns.
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