Keyo modernizes housing with rent auto-pay that boosts your credit
Summary
Bringing his total fundraise to $10 million, Bellubbi pivoted Band of the Day into Applauze, a concert ticket app that combined official and secondary sales so you could always see the show.Keyo faces the daunting challenge of changing the behavior of landlords who either have been collecting checks the same way for decades, or use property management software designed for them but not necessarily the tenant.Bellubbi brought the idea for Keyo to me six months ago when it was just a crowdsourced door-opening service that paid locals to show you an available apartment whenever you wanted.On-Demand Apartment Viewings – Keyo pays the building’s super, another resident or even the current tenant $20 to act as “scouts” to show you available apartments so you don’t have to wait for a specific real estate broker to be able to meet you Online Rent Auto-Pay – Tenants don’t have to deal with remembering to send checks because Keyo connects with their bank for ACH payments Credit Score Improvement – Paying rent on time qualifies as a way to boost your credit score, but most landlords don’t go through the trouble of integrating with the credit agencies the way Keyo does Local Perks – Being a Keyo tenant is like joining a club that gets you discounts at nearby gyms, dry cleaners and coffee shops looking to attract long-term business from nearby residents In-App Maintenance Requests – Instead of nagging your landlord or super to fix something via annoying phone calls and emails, you can easily file requests through the Keyo app, and they can send back building announcementsBut many cater toward larger enterprise real estate titans, and don’t focus on the customer experience with bonus perks.