This Startup Uses Data To Improve One Of Employees' Biggest Pain Points -- The Commute
Summary
Companies incentivize employees to quit smoking, exercise more and eat better to become healthier individuals, thereby improving their performance at work and lowering the insurance premiums they have to pay. As the CEO of Commutifi, Rich Schmelzer is merging corporate wellness principles with an area of our work life that many of us take for granted: our commute. If they move forward, each employee gets their own dashboard that includes maps of how they get to and from work and a wide variety of plans to improve the score. “We also avoid the failures seen on the fitness side of corporate wellness where people leave their Fitbit at home or don’t log their calories. Then you set your goals, and you hire your sales and marketing team to take advantage of it.” Schmelzer sees many companies fail because they put everything into the launch of their product.