Make Your COVID-19 Vaccination Message Resonate with Your Community
Summary
In May, the Associated Press and the University of Chicago released a study showing 50% of Americans were either hesitant or unwilling to take a COVID-19 vaccine, and that number has only risen to 60% recently. “Based on public opinion research… we think somewhere around 30% of Americans intend to refuse a coronavirus vaccine once one becomes available,” said Matthew Motta, assistant professor of political science at Oklahoma State University, in an interview aired by NPR’s On the Media in December. To identify objections and misinformation: • Interview your providers and patients about common vaccination questions and concerns • Analyze the demographic breakdown of your target populations by gender, race, religion, and political affiliation With the caveat generalizations about demographic groups aren’t always the best way to look at populations, they may be somewhat revealing in this specific situation. People who identify as Democrats report mistrust of this vaccine specifically due to the presidential administration it was developed under. Getting vaccinated prevents something more unpleasant than minor side effects: a severe or potentially fatal case of the coronavirus, or spreading the virus to others.
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