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Dr Raymond Katzell (1919 – 003) was an “industrial-organizational psychologist”, a major influence in the areas of motivation and job satisfaction. Among other things, his work dealt with “the effectiveness of productivity enhancement interventions.” Our concepts of industry and organization have undergone a sea change from Dr Katzell’s times. He had “a genuine desire to know if his training was making a difference for the supervisors he trained, their direct reports, and the organizations in which they worked.” Not surprisingly, Dr Kirkpatrick chose Evaluating Human Relations Programs for Industrial Foremen and Supervisors as the subject of his dissertation in 1954. Essentially a restatement of Kirkpatrick’s “Results” in monetary terms, ROI requires quantifiable business data before, during and after the learning program. Kaufman separated the resources available from the quality of delivery and focused on the mega benefits delivered by learning.

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