How to Sell Payroll-As-a-Service and Create an Additional Revenue Stream for Your Bookkeeping / Accounting Practice
Summary
Here’s what you can expect to take away from this blog post (feel free to click the subheadings below so you can jump right into the stuff that matters the most to you): • Why Should I Offer Payroll As A Service? They don’t have time to comb through layers of spread sheets doing tedious math calculations like T4’s, looking up revised formulas on the CRA website, and finding definitions for certain provincial tax laws on Google. Something to keep in mind Even though you can offer payroll as a service to pretty much anyone who has a business and needs to pay people, we recommend that – when you’re starting off – you work with specific industries you’re comfortable with. In fact, we currently have bookkeepers and accountants offering payroll as a service using our Evolv platform who are booking clients every month of the year. If you’re curious about how to bring up payroll as a service to your clients, Dustin, our Head of Sales, recommends the following: • Once every month or so, call up your current clients • Tell them that you usually connect with your best customers to see how they’re doing during this time of the year • Ask them about what they’re struggling with the most in their business • If they mention anything along the lines of “I’d like more time back in my day” – that’ll be your opportunity to bring up payroll-as-a-service So, How Do You Actually Sell Payroll?
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