Advocado Ramps Up With Bob Gold & Associates as Public Relations Agency of Record
Summary
With their expertise, Bob Gold & Associates can help tell our story in a powerful way.” “Advocado’s sophisticated technology and real-time audience analytics provide advertisers, media companies and agencies with the insights they need to optimize ads immediately, maximize ROI, reach campaign goals, and cultivate long-lasting strategic partnerships. The advanced solution uses TV signals via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. With an expanding product roadmap and data-intensive approach, Advocado continues to pioneer the space between TV and digital advertising, empowering brands with the insights they need to develop impactful campaigns and partnerships. Founded in 1997 by Cable TV Pioneer and Public Relations Society of America (PRSA LA) 2019 Communications Professional of the Year, Bob Gold has created an agency that specializes in the space where technology meets entertainment and enterprise utility. The platform fills visibility gaps with data that brands, media companies, and agencies can’t get anywhere else, helping them target their multi-screen campaigns more effectively, maximize ROI, and bridge the space between offline audiences and digital behavior.