Appfire Adds Top Talent to Executive Management Team
Summary
BOSTON--(BUSINESS WIRE)--Appfire, a leading provider of apps for software development teams, today announced the expansion of its executive management team with the appointments of Steve Rankel as its first Senior Vice President of Customer Research and Insights and Andy Boyd as its first Senior Vice President of Product Management and Growth. For the past 16 years, he has served on the advisory board of the AIPMM (Association of International Product Marketing & Management), where he has trained organizations as a speaker, instructor, and thought leader on frameworks and best practices for creating and conducting effective customer research. In this new role, Rankel is charged with building a highly-skilled team that will engage our target audiences more deeply in order to fuel tighter product focus, data-driven decisions, refined messaging, and scalable organic growth. An early thought-leader in the rising field of ‘Enterprise Growth Hacking’, Andy Boyd joins Appfire after a successful seven-year career scaling cloud-first product portfolios for IBM. Well-versed at transforming innovation into commercial success, Andy was part of the founding team that brought the IBM Watson (AI) platform to market, serving as the product management leader for the natural language processing portfolio.
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