Unity Introduces Unity Forma - An Automotive and Retail Solution Tool for the Creation and Delivery of Custom Real-Time 3D Marketing Content

▤ Summary

Using Unity Forma, marketing teams can significantly reduce production timelines and costs and dedicate more time to the creative process to inspire shoppers and convert them into buyers. It unlocks major efficiencies in digital marketing production, enabling teams to rapidly import 3D engineering data, visualize models and all their variants in real-time 3D, and immediately begin the creative process. “We anticipate Unity Forma will become the bedrock of modern marketing, enabling brands to create and deliver stunning content and interactive experiences in record time.” Volkswagen Group has turned to Unity to deliver a range of marketing experiences, from rendering millions of images in real-time for its website car configurators globally to creating mobile apps showcasing vehicles in augmented reality (AR). The advertisement fuses together rendered car interiors, exteriors and environments with shot patterns and angles that would have been impossible to achieve using a live camera production. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

▦ Linked Companies

Unity

$1M to $5M