Digital Marketing Leaders Share Best Practices to Help Manufacturers to Put Their Best Foot Forward in 2021
Summary
According to a recent report from investment firm GP Bullhound, the shift from physical to digital stores has accelerated by four to six years as a result of COVID-19, but many were forced to adapt on-the-fly. Shift7’s primary customer base, manufacturers, has not always been at the forefront of early adoption in the digital space, but the pandemic has been the push that many needed. If your products aren’t discoverable in an intuitive, easy-to-use way, your buyers may opt for an alternate brand; those making purchasing decisions must be able to find what they’re looking for and recognize its value quickly. Growth focused manufacturers are taking a page from the consumer marketing playbook, prioritizing customer acquisition tactics and branded experiences in their own B2B way. Backed by a team of experts with deep industry insights, Shift7 truly understands the challenges and opportunities facing the B2B market today and delivers a customized, yet prescriptive process for partnering with companies as they evolve from a product-centric to a customer-centric approach.