Estadão Selects Triton Digital to Power Its Podcast Strategy
Summary
“Of all the potential partners that we evaluated, Triton’s podcast technology and knowledgeable team were simply unmatched,” said Emanuel Ponciano Bomfim, Editor, Audio Center at Estadão. “Where podcasting is a relatively new channel for us, it was critical that we choose a technology partner that could provide powerful, flexible, and easy-to-use solutions that truly streamline the creation, measurement, and monetization of our content. “We are pleased to provide Estadão with the technology and support they need to enhance and expand their stories beyond the pages of their publication, while leveraging pre, mid, and post-roll ad insertion to increase their revenue and create an enhanced listening experience through relevant and targeted ads.” Triton Digital® is the global technology and services leader to the digital audio and podcast industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. The Estadão brand has a tradition as a journalistic company, in addition to enormous credibility with readers and the advertising market, it also accounts for a specialized area developed to present and deliver the best business solutions for partners and customers.