TechTarget Announces 2020 North American Winners of Archer Awards for Excellence in Data-Driven Marketing & Sales
Summary
This year’s winners come from a diverse group of top hardware, software and services companies of all sizes across many major IT markets, including: Networking, Security, Cloud Computing, Storage, Business Applications, and more. All award recipients are driving significant results in their companies and markets by leveraging innovative strategies and tactics fueled by real purchase intent data and services. “Our customers’ success is something that is incredibly important to us and each year we are honored to recognize a select group of innovative marketing & sales leaders paving the way in our industry,” said Michael Cotoia, CEO, TechTarget. “This year’s Archer Award winners are using purchase intent data to power intelligent programs and campaigns that engage the right accounts and prospects and are driving incredible results for their organizations. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.