202002 Dec

Brand style guide templates and examples to inspire your marketing efforts


In content marketing, brand style guides offer graphic designers, writers, videographers and other stakeholders the necessary guidelines for crafting everything from blogs and videos to social media posts and business cards. Without a brand style guide, you run the risk of having to reinvent the wheel every time you sit down to write an article, create an image or work with a third-party. For example, if you work with freelancers or a marketing agency, a solid style guide will ensure you can hit the ground running rather than spending hours on the phone trying to explain your brand. This visual style guide from Venngage fits neatly on a single page, offering space for logo variations, colors, typography and more. Here are the elements that help you develop a consistent voice: When building an editorial style for your brand, it’s best practice to begin with an established, authoritative source.

Source: Brafton