True Tickets Aids the Segerstrom Center in Reopening with Contactless Digital Ticketing
Summary
BOSTON--(BUSINESS WIRE)--Secure contactless digital ticketing will play a key role as the Segerstrom Center for the Arts reopens with outdoor events. Through the partnership, the Segerstrom Center is enhancing its ticket delivery for their patrons, both to gain more visibility into theatregoer experiences as well as to improve health and safety protocols as it holds its first in-person, outdoor events since the pandemic began. As it planned to welcome the public back this month for outdoor movie events, the Segerstrom Center did not want to rely on print-at-home PDF tickets as it once had, since they require physical handling and provide limited visibility into who the actual event attendee is. We’ve been interested in how technology can help us bring in the right types of shows and other ways to deliver great experiences for our patrons. “As Segerstrom planned its reopening, it was also reimagining the experience it offers the hundreds of thousands of patrons it hosts each year,” said Matt Zarracina, CEO of True Tickets.