How ad hoc marketing can negatively impact your business

▤ Summary

Ad hoc marketing can lead to inconsistent branding and messaging and make your company seem disorganised – or worse, contradictory and uninformed. One common ad hoc marketing mistake is when companies think they have to promote every single item in the store. If they’re a hardware chain, for example, they might promote their DIY range in one post, run an ad for the garden centre in the local paper, then do an Instagram Story on the line of homewares they just got in. Not only has the ad hoc marketing been totally ineffective, it has cost your business more and has taken a whole heap of extra time. Without measurable results tied to specific asks, how are you going to develop future marketing campaigns?

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