Welltok buys health analytics company Predilytics to boost consumer-facing CafeWell
Summary
The data is largely clinical, retroactive and inadequate to understand the needs of consumers," Jeff Margolis, chairman and chief executive officer for Welltok, said in a statement. "This is why Predilytics is so incredibly important – it strives to understand consumers and gain unparalleled insights on behavior and preferences before they engage with the healthcare system." Flare Capitals Michael Greeley (who was working with Flybridge at the time) mentioned the company at a 2013 industry event, saying that Predilytics was able to reach profitability much faster and with a much smaller initial investment than if it had launched 10 years ago. One app, Juice, was created in conjunction with Premera Blue Cross to help users track which aspects of their routine affect their energy. At the time, Welltok planned to integrate the IncentOne technology into its CafeWell platform, giving population health managers a more convenient way to offer consumers personalized rewards for healthy behaviors.
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