ShareThis Launches Data for Good Initiative
Summary
ShareThis builds custom insights and audiences based on real-time behavior across the global web for both agencies and brand marketers. "Our unique data DNA helps marketers connect to audiences based on their passions and interests. It was only logical to leverage the power of the data for social good,” explains Andi Wilson, Senior Vice President and leader of ShareThis Cares programs. As brand and agency clients increasingly turn to people-focused companies as their partners, ShareThis is a leading example of how we can bring our collective time, talent and treasure to the table to solve some of the world’s biggest challenges with data.” "Our data reflects the passions, concerns, and interests of people around the world as they constantly evolve,” adds Dana Hayes Jr., CEO of ShareThis. To divert some of the funds used to reach audiences who care deeply about a social issue was a logical next step.” ShareThis Data for Good segments are available on more than 40 platforms across the programmatic media ecosystem, including Liveramp Data Marketplace, The Trade Desk, Xandr, Verizon, and DV360.
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