GroupSolver Is First to Give Online Research the Intelligence it Needs to Automatically Translate Free-Text Survey Responses into Actionable Insights
Summary
SAN DIEGO--(BUSINESS WIRE)--There is a growing need to understand consumer sentiment with the same depth of insights as moderated in-person focus groups but more quickly and without their high cost or, more recently, challenges of convening study panels in a global pandemic. “The addition of this AutoTheme™ feature makes it possible to process data from unstructured free-text answers using our online survey platform’s unique combination of machine learning algorithms and crowdsourced respondent intelligence,” said Rasto Ivanic, GroupSolver co-founder and CEO. This further accelerates the delivery of valuable insights in situations where timely understanding of the voice of customer at large scale is critical, for example in media campaigns evaluations or when collecting product feedback. The GroupSolver platform uniquely balances qualitative and quantitative research techniques to create more opportunities for unexpected insights than alternative online survey solutions that are restricted to pre-determined yes, no, or multiple-choice questions. The free-text answers also create a more engaging and interactive experience for survey participants, whose crowdsourced response analytics simultaneously eliminates the often subjective and error-prone manual data coding that every other online platform requires.