Wehype raises Series Seed Round Led by Brightly Ventures and Inbox Capital
Summary
Uppsala-based Wehype today announced it has raised SEK 12.5 million in Series Seed funding, co-led by Brightly Ventures and Inbox Capital, with participation from a prominent group of angel investors. Wehype addresses the fast-growing advertising market within Esports and gaming and provides an easy-to-use tool to reach this massive audience on multiple platforms. We’re happy to support Wehype in addressing the global trend shift in this large market “, says John Elvesjö, Managing Partner at Brightly Ventures. We can see that the younger generation is moving away from traditional media with online content from their favorite gaming personalities fast becoming their entertainment vehicle of choice instead. Simultaneously we enhance the overall experience and ease the administrative burden for the content creator”, says Robin Åström, CEO and Founder of Wehype.” To have such prominent investors as Brightly Ventures and Inbox Capital onboard validates our strong business fundamentals.