AppsFlyer raises funding from Salesforce Ventures at $2 billion valuation
Summary
Mobile measurement and marketing company AppsFlyer said it has raised a new round of funding from Salesforce Ventures at a $2 billion valuation. Back in January, the San Francisco-based AppsFlyer raised $210 million at a $1.6 billion valuation in a fourth round of funding led by General Atlantic. That’s a blow to targeted advertising, but in a poll of AppsFlyer’s mobile marketing customers, 37% admitted they are clueless about what the change means for their businesses. “Salesforce Ventures has the confidence in us and our platform, which provides mission-critical measurement and attribution solutions that are increasingly being adopted in mobile marketing tech stacks,” Quinn said. AppsFlyer currently works with thousands of customers, including leading brands such as Macy’s, Minecraft, Nike, NBC Universal, Tencent, US Bank, Wayfair, and StitchFix.
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