Bengaluru-based home food essential brand Country Delight has raised $25 million Series C funding led by Elevation Capital (formerly SAIF partners) with participation from scheme(s) managed by IIFL AMC. Founded in 2015 by Chakradhar Gade and Nitin Kaushal, Country Delight is a direct-to home-consumer brand that offers products in the affordable-premium segment for daily subscriptions and delivery across their distribution network. Following a full stack business model, Country Delight sources all its produce directly from farms within a 150-200 km radius. It gives them access to high-quality raw materials, milk, wheat, oils, and access to a large range of poultry Prashasta Seth, Senior Managing Partner at IIFL AMC said, “Country Delight is a unique D2C brand with a strong customer proposition in terms of freshness, purity, and minimally-processed product offering at an affordable premium price. Through the daily subscription model, owned distribution and use of technology for quality check, Country Delight has demonstrated superior offering and a strong customer connect in the Food Essentials space.
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