Zemanta Debuts Next Generation of Autopilot to Drive Up to 60% Higher Click-Through Rate
Summary
Zemanta, the industrys leading programmatic native advertising DSP, today announced the next generation of Autopilot, the platform’s automation engine. Early testing results of the new Autopilot include 168x faster discovery phase, up to 2x lower average Cost-Per-Click (CPC) and up to 60% higher Click-Through Rate (CTR). Zemanta developed a sophisticated AI based mechanism that quickly analyzes hundreds of campaign parameters faster than ever before. The next generation Autopilot adjusts CPCs in real-time, to answer market fluctuations and find the optimal price for campaigns in less than an hour’s time. “Three years on, Zemanta’s impact on programmatic native advertising and business results have comfortably exceeded our original forecasts.
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