Mintrics Secures Investments From Blue Startups, Joins Accelerator
Summary
North Africa and MENA-focused video analytics and intelligence platform Mintrics has secured an unspecified amount of investment from Hawaii-based Blue Startups Accelerator Program, having joined the initiative as the first founding cohort team from the MENA region. With the help of utilizing machine learning algorithms, it gives recommendations on how to enhance future videos, spots the latest trends and acquires detailed analytics and insights on how their client’s competition is performing. The startup uses the data to allow said publishers to double down on their core performance metrics, including viewership and engagement while optimizing their production and distribution spend. Through a single dashboard, Mintrics benchmarks all of the subscriber’s video content against historical performance in all social channels and against industry averages. Technavio, a leading market research company, says that currently, about 32% of the global customers make purchases after obtaining product information, reviews, and suggestions on social media platforms.