BGF backs UK Flooring Direct
Summary
On the back of exceptional growth, UK Flooring Direct expanded into a second site in Coventry last month with extended warehouse, office space and has plans to create 50 additional roles, taking its headcount to more than 200. Jason Ashby, CEO of UK Flooring Direct, says: “We recognised the importance of digital 15 years ago and have invested in building a market-leading technology platform that customers want to interact with and that provides convenient access to the products they’re looking for. This has underpinned our growth to date, however, the pace of digital transformation we’ve all experienced this year has resulted in a surge in ecommerce sales that we have been perfectly positioned to address. The scale of BGF’s portfolio, reach and influence, combined with a supportive local team in the Midlands made them the obvious partner.” Recent figures from Barclaycard show retail spending on home improvement was up 26 per cent compared with September last year. Baker says: “With a strong, experienced and entrepreneurial management team, this is a business that deeply understands customers through its data-led approach, and the result is a truly market-leading ecommerce proposition capable of significant scale.