A Complete Guide to Law Firm Websites Design
Summary
And even though they vary widely in style and scale, the sites are equally effective because each one grabs visitors’ attention immediately, clearly communicates key information, and develops a distinctive and recognizable visual identity. A dynamic masthead captures visitors’ attention with movement (think video, rotating slides, animation, etc) or unique design features like bold colors, typography, or patterns. Now, the strongest law firm websites utilize comprehensive attorney profiles that feature each person’s professional headshot, credentials, educational background, and sometimes, even community involvement or hobbies. Before diving into her services or qualifications, she deftly informs site visitors that her firm’s unique value lies in convenient access, flexible office hours, and remote collaboration. The most effective law firm CTAs are concise, compelling, and descriptive of the outcome that will occur after the user hits “submit.” Additionally, they’re placed strategically throughout the site so that visitors are never left searching for a way to follow through.
